MediaTek today announce MT9638 AI chipset for next generation 4K TV

 MediaTek, Taiwan's chipset maker, has been a market leader when it comes to chips that power smart TVs. The company has a range of offerings for TV chips - from entry-level to flagship-grade smart TVs.

Today, MediaTek has expanded its portfolio with the launch of a new chipset - MediaTek MT9638. The chipset, intended for the next generation of premium 4K smart TVs, comes with an integrated AI processing unit (APU).

It uses a multi-core setup of ARM Cortex-A55 CPU cores with ARM Mali-G52 GPU. The company has not yet revealed the exact number of CPU cores, but it is likely to have a quad-core cluster.

This new chipset also packs some impressive features such as variable refresh rate (VRR), speed estimation and speed compensation (MEMC), HDMI 2.1 standard, and HDR 10+, among others.

MediaTek today announce MT9638 AI chipset  for next generation 4K TV

For display, it comes with support up to 4K resolution at 60Hz and support for HEVC, VP9, and AV1 coding. For connectivity, it comes with support for Wi-Fi 6, HDMI 2.1, USB 3.0 standards. It has an immersive audio experience for Dolby Atmos and DTS Virtual X surround sound support.

With artificial intelligence on board, TV manufacturers using this chip can offer features such as automatic adjustment of parameters to enhance color quality, saturation, brightness, sharpness, and image quality.

There is also support for voice recognition and virtual assistants. It supports up to 4 far-field microphones with ultra-low-power consumption on standby and the company is also offering to reinvent each other with warm words.

MediaTek has revealed that 4K Smart TV powered by this new MT9638 chipset is expected to come out in the second quarter of this year.

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